Certain words and expressions are deemed sensitive by Companies House and their use in a Company’s name may require justification, and in some instances authorisation, before a company can be incorporated. The aim is to ensure that the use of the word or expression is justified so that the public is not misled by the name.
You will require the approval of the Secretary of State for Trade and Industry before you use certain words or expressions, including their plural or singular forms, in your chosen company name. Companies House act on behalf of the Secretary of State and you will be required to provide justification or evidence supporting your application for the chosen word or expression.
The controls exist to ensure a name does not mislead or harm the public. It may not be appropriate to use a certain word if it:
- Suggests business pre-eminence, a particular status, or a specific function, e.g. names that include British, Institute or Tribunal.
- Implied a connection with the UK Government, a devolved administration or a local or specified public authority.
- Includes a word which represents a regulated activity.
- Includes a word whose use could be an offence.